Mixologists on Mid-Strength

“We all love to be part of the party. Having a mid-strength spirit is key to still imbibing with a mellow buzz while dabbling in the growing moderation trend. I usually split a base cocktail with a full-strength alcohol and an N.A. alternative to make it lower ABV – but now having a mid-strength spirit like Sommarøy is my new go-to. It’s a no-brainer, perfect for the consumer who may not be versed in how to mix and measure drinks since you just swap it 1:1 in your favorite gin or vodka cocktail. They always say three martinis is too many, but if you drink them with Sommarøy, you can keep the party going!”

–Brynn Smith, Bar Director of L.A.’s Bar Next Door

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“A few years ago, I was on the hunt to expand a traditional cocktail menu to include mid-strength options. Life changes, sometimes at a rapid pace, and it’s important for the hospitality world to respond to trends that are gaining traction, like drinking in moderation – especially with younger crowds.

With a clean sipping vodka and a gin that isn’t watered down, Sommarøy showcases how truly refined and well-suited mid-strength options can be. Having a lower-proof ABV doesn’t mean you’re missing quality. These spirits are thoughtfully balanced, very accessible and offer the same proper sip, without the weight. Happy Hour is where I’ve found a sweet spot with this product, allowing my guests to fully enjoy a libation (or 2!) and not have to sacrifice anything on the back end of their evening. “

–Adam Pomajzl, Head Bartender at Swift & Sons, Chicago

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