In recent years no- and low-alcohol have dominated the alcohol space – from spirit alternatives that taste like the real thing and non-alcoholic beer and wine, to cocktails like spritzes that are lower-ABV by design, there is no shortage of options for the nearly 65% of adults who are moderating their drinking.

But what about those who want their cocktail ritual to stay the same, just with lower alcohol so they can keep their night going with a comfortable, mellow buzz? Not watered down cocktails or intricate alternatives that deliver a good, yet different experience – we mean keeping your same cocktail order, same flavor and same recipe ratios, just with a lower percentage of alcohol. 

Let us introduce you to Sommarøy – mid-strength gin and vodka with zero carbs, lower calories and two-thirds the alcohol of traditional spirits.

With the seemingly endless array of no- and low-alcohol options available, we seem to have forgotten how mellow the middle ground can be (at least when it comes to drinks).  

That’s where mid-strength spirits come in. But what exactly makes something mid-strength? Here’s a handy guide:

ABV: A mid-strength spirit is one that is between 25-30% alcohol (compared to at least 40% for traditional spirits). Sommarøy Gin and Vodka fit right in the sweet spot at 27.5%, putting it at just about two-thirds the alcohol of your usual gin and vodka brands. Low enough that it gives you less of a buzz, but not so low that it loses the taste and essence of the spirit you know and love. Balance! Don’t you love it?

Production + Ingredients. A mid-strength spirit typically has the exact same production process as traditional spirits, just with a more thorough dilution step to ensure the ABV hits that mid-strength threshold. But don’t worry – a mid-strength spirit won’t have weird additives or stuff you don’t recognize. For example, Sommarøy Gin has tried-and-true ingredients like botanical juniper, plucky lemon peel, spicy coriander, sweet cassia and earthy Agelica root. It’s the classic spirit taste you know and love without the need for extra flavor.

Usage: The easiest thing about a mid-strength spirit is that you use it the exact same way you would a traditional spirit, down to the recipe. Just replace traditional gin or vodka 1:1 with Sommarøy spirits to keep your favorite cocktail ritual without compromising on flavor and moderate your alcohol intake at the same time. It’s the definition of a win-win.

Interested in tasting mid-strength spirits yourself? Find us at a retailer near you!