On a night out, the choices at the bar can be overwhelming. Menus span from high-proof liquors to mocktails and everything in between – that’s when decision fatigue can set in. 

One category that often gets overlooked, yet offers a unique blend of advantages, is a mid-strength spirit. 

Here are the top five reasons why you should consider ordering mid-strength on your next night out:

1. Perfect Balance of Flavor and Intensity
   Mid-strength spirits, typically ranging from 25-30% alcohol by volume (ABV), strike the perfect balance between flavor and intensity. Unlike high-proof liquors, which can sometimes overpower your palate, mid-strength options provide a more nuanced drinking experience. It allows the flavors to shine through making each sip enjoyable without the harsh burn associated with stronger alcohols. 
   
   
   
2. Better Control Over Alcohol Consumption
   One of the main benefits of mid-strength spirits is the ability to enjoy your night out while maintaining better control over your alcohol consumption. Sommarøy offers gin and vodka at 27.5% ABV making it easier to pace yourself. Whether you’re enjoying your favorite cocktail or sipping it neat, mid-strength spirits reduce the risk of overconsumption allowing for a more relaxed and responsible evening and a hangover-free morning. In short: more martinis without the martini headache? Sign us up!  
   
   
   
3. Versatile and Mixable
   Mid-strength spirits are incredibly versatile and mix well with a wide range of ingredients. They provide an ideal base for a variety of cocktails, from refreshing spritzes to sophisticated martinis. The moderate alcohol content ensures that the spirit enhances the drink without overpowering it, resulting in a balanced and flavorful cocktail. You don’t have to water down your favorite recipe or drink something completely new when you want to go mid-strength – just keep the usual vodka and gin ratios for a cocktail that tastes how you want, with lower ABV.    
   
   
   
4. Enhanced Social Experience
   A night out is about socializing and enjoying the company of friends. Mid-strength spirits provide a more enjoyable experience by promoting longer-lasting, more engaging conversations. Since Sommarøy allows a more controlled drinking pace you can savor your drinks and stay present in the moment longer, leading to a more memorable and connected experience. 
   
   
   
5. Lower Calorie Intake
   For those who are conscious of their calorie intake, mid-strength spirits offer a lighter alternative to their higher-proof counterparts. With zero carbs, lower calories and two-thirds the alcohol of traditional spirits, you can indulge in your favorite drinks without worrying about the impact on your diet by sipping Sommarøy. 
   
   

More of a home body? Elevate your at-home cocktail experience and try a mid-strength recipe. Check out our favorites.